Como Hotels

contract
Matter Of Form (Agency)
brief
End to End Digital Experience
ROLE
Lead Designer
overview

A multi-award-winning, family-owned group of luxury hotels and white-sand private island resorts at inspiring destinations that honour the spirit of place and wellness at its heart.

A convoluted experience that would take the user on average eight clicks from homepage to completion to book a simple restaurant reservation or spa treatment ultimately saw just 0.23% convert. We immersed ourselves in the Como brand; market research, discovery dives and search data to inform strategy and design.

Como Hotels Campaign image of a coupe relaxing by the sea in their villa - Charli Kirkness
brand world

The design was led by the guiding principles of the COMO brand.

Grace, Elegance, Style.
Every detail of the design follows this approach; Ultra light lines, balance of subtle sheer tones, delicate typography and weightless animations.

Video and imagery were used to immerse the user and celebrate the sense of place. All these elements worked together to create a modern understated calming space to step into a digital COMO brand and spirit.

Como Hotels Campaign image of relaxing bath - Charli KirknessComo Hotels Campaign image of the villas - Charli Kirkness
Como Hotels Mobile Mockups - Charli Kirkness
parterships

Collaborating closely with the Creative Director built a wonderful partnership and a deep understanding of the COMO brand.

Como Hotels iphone Mockup - Charli KirknessComo Hotels Campaign image of children playing on the beach - Charli Kirkness
Story Telling

We worked closely with the COMO team to architect the next digital chapter for the COMO brand and its wellness ethos.

A destination for brand storytelling, immersing the user into the destination pages, tapping into the nuances of the COMO offering, we crafted a ‘STORIES’ journey for users to explore recipes, activities or entire itineraries to ignite a sense of the real-life COMO experience, to feel the joy of living in the moment.

Como Hotels Ipad Mockup - Charli Kirkness