Design Lead and Art Director leading digital transformations.

I take an integrated view of the customer journey to create end to end experiences. Weaving strategy and storytelling to craft conceptual branding and complex UI interactions for timeless brands.

Leading design teams for fifteen years in house and agency side at AllSaints, Jimmy Choo, Ted Baker and Matter Of Form.

Inspired by interiors, architecture, art and nature; I am drawn in by the rich tapestries they provide and the endless curiosity they inspire.